Application only · Maximum 8 Board Members per Board

Stop Running Your Landscape Business Alone.

Make Better Decisions. Make More Money. Build A Business That Doesn't Depend On You.

The Landscape Business Mastery Board puts up to seven other ambitious landscape business owners around your table, giving you the challenge, experience, accountability and support that's difficult to find when you're the person everyone else turns to.

Maximum 8 members per Board  |  Application only  |  Landscape Business AI Assistant included

The next Board group is planned to begin in October 2026.

Strategic board meeting for landscape business owners
8
Board Members maximum
2hrs
Per Board Meeting on Zoom
4
Strategy Days per year

Everyone Comes To You.
Who Do You Go To?

Your team comes to you for answers.

Customers come to you when something goes wrong.

Suppliers want decisions.

Managers need direction.

Your accountant can tell you what happened last year, but they aren't necessarily sitting beside you when you have an important decision to make today.

And sometimes the biggest decisions in your business are the ones you end up making alone.

Who challenges your thinking?

Who asks the questions you haven't considered?

Who has already experienced the problem you're dealing with?

Who holds you accountable for doing what you said you were going to do?

That's why the Landscape Business Mastery Board exists.

Your Own Landscape Business Advisory Board

Each Board consists of a maximum of eight carefully selected landscape business owners.

The Board brings together people dealing with many of the same commercial realities, creating a confidential environment where real challenges can be discussed openly and honestly.

The content of each meeting is driven by what's actually happening in the businesses around the table. There is a consistent meeting framework, but no fixed monthly curriculum.

The kinds of issues members bring to the Board

Profit and margins
Recruitment
Managing people
Leadership
Sales
Growth
Cashflow
Customer issues
Operational problems
Building management teams
Pricing
Owner dependency
Scaling
Business systems
Difficult decisions

These aren't monthly lesson topics. They are examples of the real issues members bring to their Board.

This Isn't Group Coaching.

There is no predetermined monthly lesson. There is no fixed subject that everyone has to discuss whether it's relevant to their business or not.

Every Board Meeting is built around what's actually happening in the businesses around the table.

Got a team problem?

Bring it.

Margins aren't where they should be?

Bring it.

Considering a major hire?

Bring it.

Facing an important investment decision?

Bring it.

Sales have dropped?

Bring it.

Want to remove yourself from day-to-day operations?

Bring it.

The framework is structured. The conversation is relevant to you.

What Happens Inside A Board Meeting?

The private Board Meetings take place on Zoom and last approximately two hours. Each meeting follows a consistent structure, but the discussion is driven by the current needs of the Board Members.

YOUR NUMBERS
KPIs and percentages
YOUR PROGRESS
Previous commitments
YOUR CHALLENGE
Current priority
THE BOARD
Questions & challenge
YOUR DECISION
Course of action
YOUR COMMITMENT
Next actions
01

Your Numbers

Board Members submit their key KPIs and percentages, never turnover or profit value figures, so decisions are grounded in what's actually happening in the business.

02

Your Progress

Review progress against the previous 90-day plan and commitments made at the last meeting.

03

Your Challenge

Members bring the most important current challenge, opportunity or decision they want help thinking through.

04

The Board

The Board asks questions, challenges assumptions, shares experience and explores options.

05

Your Decision

The owner decides the appropriate course of action for their business.

06

Your Commitment

Members leave with clear actions and accountability before the next meeting.

For significant issues, the Board uses a disciplined approach

ISSUEQUESTIONSPERSPECTIVESOPTIONSDECISIONACTION

The Board should understand the issue before jumping straight to advice.

Eight Business Owners.
Eight Different Experiences.
One Board.

The value isn't simply access to Nick. Members gain the experience, perspective and knowledge of other ambitious landscape business owners.

Between them, the people around the Board table may have recruited hundreds of employees, won and lost major projects, made expensive mistakes, built management teams, dealt with difficult customers, improved margins, navigated cashflow problems and solved many of the challenges another Board Member may be experiencing for the first time.

You don't have to learn everything the hard way yourself.

Peer advisory

Practical experience from owners who understand your world

Strategic challenge

Independent challenge from people who aren't on your payroll

Shared experience

Combined knowledge from across the Board

Accountability

Commitment to people who won't accept excuses

Your Board. Your Numbers. Your 90-Day Plan.
Your Accountability. Your AI Assistant.

Five elements that work together to keep your business moving forward.

01

Your Board

A maximum of eight carefully selected landscape business owners. Private Board Meetings, protected by a signed confidentiality agreement, where real business issues can be discussed openly.

02

Your Numbers

Monthly KPIs and benchmarking, shared as percentages rather than turnover or profit values, so members can see what's really happening in their business and make better-informed decisions.

03

Your 90-Day Plan

Every quarter members attend the Landscape Business Strategy Day where they review progress and create or update their next 90-day business plan.

04

Your Accountability

Focus Sheets, Board commitments and regular follow-up ensure good intentions become action.

05

Your AI Assistant

Full access to the Landscape Business AI Assistant is included with Board membership. Members use it between meetings to execute their plans, solve business problems, create systems and processes, and turn Board decisions into action.

Every 90 Days You Build The Plan. Every Month Your Board Makes Sure You're Doing Something About It.

BOARD
Month 1
BOARD
Month 2
STRATEGY DAY
Month 3
BOARD
Month 4
BOARD
Month 5
STRATEGY DAY
Month 6

Monthly Board Meeting

A private two-hour Zoom session where Board Members review performance, tackle current challenges and leave with clear commitments.

Monthly Board Meeting

A second private session the following month to maintain momentum and accountability between Strategy Days.

Every third month

Landscape Business Strategy Day

Step back from the business, review the quarter and build the next 90-day plan. Four per year, included in membership.

Every 90 Days, Step Out Of The Business.

At the quarterly Landscape Business Strategy Day, Board Members step away from everyday operational pressures and work on the business.

You don't leave the plan in a drawer. Your Board holds you accountable for delivering it.

Board Members attend the four annual Strategy Days alongside the wider Landscape Business Strategy Day audience. All four are included in Board membership.

At each Strategy Day, members
Review progress against the previous 90-day plan
Learn from Industry Expert Partners and Guest Industry Experts
Step away from everyday operational pressures
Work on the business
Identify the most important priorities for the quarter ahead
Build or update their next 90-day plan
Landscape Business AI Assistant

Your Board Meeting Ends.
Your Support Doesn't.

Board Meetings help members think, challenge and decide. Between meetings, members use the KPI dashboard platform to set their 90-day goals, track their monthly KPIs and benchmark their performance, while the Landscape Business AI Assistant helps them execute.

Human intelligence when you need perspective. AI intelligence when you need execution.

Members use it for

Business planning
SOPs and processes
Recruitment
Team and leadership issues
Financial and commercial thinking
Pricing and quoting
Sales
Strategy
Operational improvement
Preparing documents and plans
Solving day-to-day challenges

Included in the £795 + VAT monthly membership. No extra charge.

Monthly Performance Report
June 2025
● Strong
Executive Summary

Strong month overall. GP% has moved into target range for the first time this year. Focus for next month should be debtor days, the only metric requiring immediate attention.

Month-on-Month
Gross Profit %
44.1%47.2%
Net Profit %
11.8%14.3%
Conversion Rate
38%44%
Debtor Days
3138
Priority Recommendation

Chase outstanding invoices this week. Debtor days at 38 is your most significant risk metric. Target under 30 days before the next Board Meeting.

Sample AI report, generated automatically after every KPI submission

Personally Facilitated By Nick Ruddle

Every Board Meeting is personally facilitated by Nick Ruddle, who has spent 19 years working with landscape business owners.

Nick's role isn't to lecture the group or dominate the conversation. It's to make sure the right questions are asked, difficult issues aren't avoided, every Board Member is heard and each meeting produces meaningful decisions, actions and accountability.

Nick also brings his own experience and perspective where it adds value, drawing on 19 years of specialist coaching experience with landscape business owners.

NR
Nick Ruddle
Board Facilitator · 19 years with landscape businesses
Board Facilitator
Nick's primary role is to facilitate the discussion, not lead it. Every Board Member gets heard.
The Right Questions
Nick ensures difficult questions are asked and important issues aren't avoided or brushed past.
Decisions and Actions
Meetings produce meaningful decisions, clear actions and genuine accountability, not just good conversations.
19 Years of Experience
Nick has spent 19 years working with landscape business owners, bringing relevant insight and perspective to every session.

Every successful company has a board.
Most landscape businesses don't.

Not Everyone Will Be Accepted.

The value of a Board depends upon the quality and commitment of the people around the table. Membership is application only.

Where appropriate, obvious direct local competitors will not be placed on the same Board.

No passengers.

No selling to other Board Members.

No dominating meetings.

Apply For A Seat On The Next Board

Board Member expectations

Attend Board Meetings
Submit your KPI Scorecard and Focus Sheet
Be open about business challenges
Share relevant experience with others
Challenge respectfully
Accept constructive challenge
Take responsibility for your commitments
Maintain complete confidentiality, as set out in the signed Board agreement
Contribute to the quality of the Board

What's One Bad Business Decision Costing You?

The right perspective at the right time is worth considerably more than £795 a month.

One poor senior hire

One underpriced project

One employee issue left unresolved for six months

One year of accepting inadequate margins

One opportunity not pursued

One major decision made without enough perspective

Board Membership

One straightforward monthly investment. No setup charges.

Per Board Member · Per Month
£795
+ VAT

Membership includes

Private Board membership
Two-hour Zoom Board Meetings in the two months between Strategy Days
Four quarterly Landscape Business Strategy Days
Full access to the KPI dashboard platform for goals, KPI tracking and benchmarking
Focus Sheet and accountability framework
AI performance report each month
Full Landscape Business AI Assistant access
Personal facilitation by Nick Ruddle
Apply For A Seat On The Next Board

The next Board group is planned to begin in October 2026.

Apply For A Seat On The Next Board

We're selecting up to eight ambitious landscape business owners for the next Landscape Business Mastery Board.

The next Board group is planned to begin in October 2026.

Apply
Suitability Conversation
Acceptance
Onboarding
Your Board Begins

Maximum 8 members per Board

Application only

£795 + VAT per month

Landscape Business AI Assistant included

Frequently asked questions

Is this group coaching?

No. There is no predetermined monthly curriculum. Board Meetings are structured around members' current challenges, opportunities, numbers, decisions and commitments.

How many people are on each Board?

A maximum of eight carefully selected Board Members.

How long are the Board Meetings?

Approximately two hours on Zoom.

How often does the Board meet?

In the two months between quarterly Landscape Business Strategy Days, the Board meets privately on Zoom. Every third month members attend the Landscape Business Strategy Day.

Are the quarterly Strategy Days included?

Yes. Four Landscape Business Strategy Days per year are included in Board membership.

Is the Landscape Business AI Assistant included?

Yes. Full access is included in Board membership.

What does membership cost?

£795 + VAT per month.

Can anyone join?

No. Membership is application only and suitability matters because the quality of the Board depends upon the people around it.

Is what I share with the Board confidential?

Yes, 100%. Every Board Member signs a confidentiality agreement when they take their seat. Nothing discussed in a Board Meeting is ever disclosed outside the Board, exactly as you would expect of a board meeting.

Will I have to share my sales or profit figures?

No. Members share KPIs and percentages, such as margins and conversion rates, never turnover or profit value figures. Your actual numbers stay private to you.

Do I get access to the KPI dashboard platform?

Yes. Every Board Member gets full access to the platform, where you set your 90-day goals, submit your monthly KPIs and benchmark your performance against other UK landscape businesses.

What if one of my competitors is on the Board?

Where appropriate, obvious direct local competitors will not be placed on the same Board.

What kinds of issues can I bring to the Board?

Anything commercially significant to the business, including people, profit, margins, sales, operations, growth, leadership, systems, pricing, recruitment, difficult decisions and owner dependency.

Who facilitates the Board?

Nick Ruddle personally facilitates the Board Meetings.

Stop Making Important Decisions Alone.

We're selecting up to eight ambitious landscape business owners for the next Landscape Business Mastery Board, planned to begin in October 2026.

Maximum 8 members per Board. Application only. £795 + VAT per month.

Apply For A Seat On The Next Board